• The Book

    A must read for the progressive marketing executive seeking a competitive edge in the world of digital commerce dominated by Amazon

    The first book dedicated to informing and guiding modern business executives on the challenges and opportunities presented in the new Amazon economy. Exclusive interviews with Chief Marketing Officers, senior media and ecommerce professionals and retail industry executives from brands and agencies provides a candid look at Amazon through the perspective of current marketing leaders.

     

    Available on Kindle and in Paperback

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    Reviews

    A must read with 4.9 stars on Amazon.com

     

    "Behind the Scenes Access To How Amazon Really Works (and how to get the most out of the platform)"

    This book does a great job of condensing all of the available information that's out there into one, entertaining book. Also, the authors, Kiri and Mark, have access to not-widely-known information that they've been able to uncover from their agency experience and the interviews they conducted.

     

     

     

    "Great Information in Understanding Amazon Business"

    I recommend this book to any marketing or sales stakeholders in CPG brands who are grappling with their Amazon businesses. By understanding and applying Amazon’s leadership principles and strategies, you will have a stronger grasp on your success as a vendor or marketplace seller.

     

     

     

    "Great Amazon / Digital-Ecom strategy assessment book"

    Great book to help map your Amazon / Digital & E-com strategy. Helps leaders understand how to take advantage of a fully dedicated hands-on Amazon approach around what your customers really want and how your brands need to evolve to deliver them the best experience, accelerating growth.

     

     

     

    "A must read for senior marketing leaders!"

    A must read for senior marketing leaders to learn how brands are adapting to Amazon's presence. The executive interviews are insightful and include strategies for both traditional retail and e-commerce. Navigating Amazon isn't easy but this book is a great guide for those who agree with me that Amazon is a strategic imperative for brands.

     

     

     

    "Well Done Kiri & Mark"

    Fantastic book - As someone who's worked with Amazon since 2016 it's great to see a book that breaks down the differences and concepts associated with the site in a comprehensive, digestible way. It's positioning to be made for CMO's / C-suites across organizations looking to tackle the e-Commerce behemoth is very well done.

     

     

     

  • "There is no doubt that Amazon is a phenomenon that all businesses must plan for. But the challenges and opportunities are difficult to navigate."

  • The New Podcast

    Join us for insightful sessions with seasoned leaders and innovators in digital commerce

    Saddle up with Masters and Power for an energetic conversation with the movers and shakers who are navigating the ever expanding and increasingly complex world of Amazon and digital commerce.

     

    Find inspiration from these progressive leaders and their interesting career journeys and how they are taking big leaps to leverage the disruptive forces shaping the future of commerce and business.

     

    These discussions aim to explore the world of Amazon from a CMO’s perspective - the people who are navigating a rapidly evolving retail landscape. We aim to elevate the collective knowledge and experience of marketing leaders globally, providing perspectives that others can consider in their own role as they consider the Amazon imperative.

  • THE AUTHORS & HOSTS

    Masters and Power possess unparalleled thought leadership across Amazon ecosystem and digital commerce.

    Kiri Masters

    Amazon Marketplace Maven

    Founder & CEO

    Bobsled Marketing

    LinkedIn

    kiri@bobsledmarketing.com

     

    Kiri launched the Amazon-focused digital agency, Bobsled, in 2015 to serve branded manufacturers across Amazon operations, brand protection, advertising, and organic marketing functions.


    Today Bobsled is a fully remote team of 25 Amazon experts that consumer brands rely on to triage Amazon’s evolving policies, programs, and best practices.


    Kiri writes a weekly column for Forbes about Amazon, is the author of The Amazon Expansion Plan and host of the Ecommerce Braintrust Podcast.

     

     

    Visit Bobsled Marketing

    Mark Power

    Marketplace Media & Innovation Leader

    Founder & CEO
    Podean - Amazon Agency & Marketplace Consultancy

    LinkedIn

    mark@podean.com

     

    Mark is a 20+ year digital media leader with a proven track record of delivering innovative marketing solutions and growth for brands globally.

     

    He has successfully built agencies across the digital spectrum, most recently at Interpublic Group (NYSE: IPG), where he led IPG's Amazon Center Of Excellence, a strategic capability that encompassed Amazon experts across display, search, brand building, and marketplace development.

     

    Mark launched Podean after identifying an opportunity to assist both endemic and non-endemic clients to leverage the entire Amazon ecosystem and go beyond basic performance advertising tactics.

     

    Visit Podean

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