• AMAZON FOR CMOs


    The ultimate strategic resource for senior marketing and retail executives navigating the Amazon imperative


    A groundbreaking book written by
    Amazon experts Kiri Masters and Mark Power

     

    Launches September 24, 2019

  • "There is no doubt that Amazon is a phenomenon that all businesses must plan for. But the challenges and opportunities are difficult to navigate."

    Chief Marketing Officer, Global CPG Company

  • WHY AMAZON FOR CMOs?

    • Amazon has become a top imperative for most companies and many brands are late to the party, scrambling to form sustainable long term strategies for success.
       
    • Amazon is highly complex and ever-expanding and proving difficult for CMOs & other execs to navigate. It’s no longer just an online retail marketplace, it is also a formidable marketing platform and its growing set of properties, content, and innovations are becoming embedded across modern culture and society.
       
    • This book will help C-level executives and others who interface and collaborate with marketing departments to understand how Amazon is changing not only how products are distributed to customers, but Amazon’s many new marketing functions.
       
    • Trends in Amazon’s paid search platform, SEO, organic content potential, media opportunities, and operational requirements have pushed marketing to adopt data-driven approaches that would make a C-level executive’s head swim.
       
    • Amazon increasingly overlaps with business functions that were previously handled as separate and distinct like sales, fulfillment, finance, customer service, and technology.
       
    • These changes in the status quo require CMOs to better understand how Amazon works from the inside out, and how Amazon can help them achieve their objectives.
       

    This book delivers insights based on the hard-won experience of the Authors as well as the voice of the industry.

  • THE FIRST CANDID LOOK AT AMAZON
    The Perspective of Current Marketing Leaders


    We've gathered insights through exclusive interviews with Chief Marketing Officers, senior media and
    ecommerce professionals and retail industry executives from brands and agencies including the following:

    If there was anything unexpected that resulted from interviews with, it was how holistic these executives were in considering their Amazon strategy. These individuals take the perspective that the Amazon channel is a ‘microcosm’ of an entire organization: with implications for finance, operations, and traditional marketing. They are driven by data, yet also aware of the risks posed by depending too much on that data. They are always adapting their path and weighing the demands of Amazon, changing consumer preferences, and their organization’s goals. Now you have the opportunity to learn from them.

  • YOUR CHANCE TO BE INFORMED BY LEARNING FROM OTHERS

    Is this book for you? What will you learn?

    Who Should Read This Book?

    • C-level executives
    • CMOs, other marketing executives, and aspiring marketing executives
    • Advertising execs, media planners, digital marketers, and other marketing professionals
    • Advertising agencies and marketing and PR firms
    • Ecommerce entrepreneurs
    • All others who interface with marketing functions in their own roles

    What Readers Will Learn

    • How chief marketing officers within leading corporations and startups alike are leveraging Amazon not only as a distribution channel but as a marketing channel
       
    • What Amazon’s leadership principles and decision-making frameworks can tell us about their future strategies
         
    • How CMO’s are making Amazon strategy decisions based on data rather than gut decisions
  • THE AUTHORS

    Thoughts leaders in brand building and performance marketing across Amazon.

    Kiri Masters

    Founder & CEO

    Bobsled Marketing
     

    LinkedIn

    kiri@bobsledmarketing.com

     

    Kiri launched the Amazon-focused digital agency, Bobsled, in 2015 to serve branded manufacturers across Amazon operations, brand protection, advertising, and organic marketing functions.


    Today Bobsled is a fully remote team of 25 Amazon experts that consumer brands rely on to triage Amazon’s evolving policies, programs, and best practices.


    Kiri writes a weekly column for Forbes about Amazon, is the author of The Amazon Expansion Plan and host of the Ecommerce Braintrust Podcast.

     

     

    Visit Bobsled Marketing

    Mark Power

    Founder & CEO
    Podean - The Marketplace Agency


    LinkedIn

    mark@podean.com

     

    Mark is a 20+ year digital media leader with a proven track record of delivering innovative marketing solutions and growth for brands globally.

     

    Mark has successfully built agencies across the digital spectrum, most recently at Interpublic Group (NYSE: IPG), where he led IPG's Amazon Center Of Excellence, a strategic capability that encompassed Amazon experts across display, search, brand building, and marketplace development.

     

    Mark launched Podean after identifying an opportunity to assist both endemic and non-endemic clients to leverage the entire Amazon ecosystem and go beyond basic performance advertising tactics.

     

    Visit Podean

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