WHY AMAZON FOR CMOs?
This book delivers insights based on the hard-won experience of the Authors as well as the voice of the industry.
YOUR CHANCE TO BE INFORMED BY LEARNING FROM OTHERS
Is this book for you? What will you learn?
Who Should Read This Book?
What Readers Will Learn
THE AUTHORS & HOSTS
Masters and Power possess unparalleled thought leadership across Amazon ecosystem and digital commerce.
Kiri launched the Amazon-focused digital agency, Bobsled, in 2015 to serve branded manufacturers across Amazon operations, brand protection, advertising, and organic marketing functions.
Today Bobsled is a fully remote team of 25 Amazon experts that consumer brands rely on to triage Amazon’s evolving policies, programs, and best practices.
Kiri writes a weekly column for Forbes about Amazon, is the author of The Amazon Expansion Plan and host of the Ecommerce Braintrust Podcast.
Mark is a 20+ year digital media leader with a proven track record of delivering innovative marketing solutions and growth for brands globally.
He has successfully built agencies across the digital spectrum, most recently at Interpublic Group (NYSE: IPG), where he led IPG's Amazon Center Of Excellence, a strategic capability that encompassed Amazon experts across display, search, brand building, and marketplace development.
Mark leads performance media and marketplaces for Makeable, helping brands in leverage the entire Amazon ecosystem and going beyond basic performance advertising tactics.
© MASTERS & POWER 2020