AMAZON FOR CMOs
The ultimate strategic resource for senior marketing and retail executives navigating the Amazon imperative
A groundbreaking book written by
Amazon experts Kiri Masters and Mark Power
Launches September 24, 2019
WHY AMAZON FOR CMOs?
This book delivers insights based on the hard-won experience of the Authors as well as the voice of the industry.
If there was anything unexpected that resulted from interviews with, it was how holistic these executives were in considering their Amazon strategy. These individuals take the perspective that the Amazon channel is a ‘microcosm’ of an entire organization: with implications for finance, operations, and traditional marketing. They are driven by data, yet also aware of the risks posed by depending too much on that data. They are always adapting their path and weighing the demands of Amazon, changing consumer preferences, and their organization’s goals. Now you have the opportunity to learn from them.
YOUR CHANCE TO BE INFORMED BY LEARNING FROM OTHERS
Is this book for you? What will you learn?
Who Should Read This Book?
What Readers Will Learn
Thoughts leaders in brand building and performance marketing across Amazon.
Kiri launched the Amazon-focused digital agency, Bobsled, in 2015 to serve branded manufacturers across Amazon operations, brand protection, advertising, and organic marketing functions.
Today Bobsled is a fully remote team of 25 Amazon experts that consumer brands rely on to triage Amazon’s evolving policies, programs, and best practices.
Kiri writes a weekly column for Forbes about Amazon, is the author of The Amazon Expansion Plan and host of the Ecommerce Braintrust Podcast.
Founder & CEO
Podean - The Marketplace Agency
Mark is a 20+ year digital media leader with a proven track record of delivering innovative marketing solutions and growth for brands globally.
Mark has successfully built agencies across the digital spectrum, most recently at Interpublic Group (NYSE: IPG), where he led IPG's Amazon Center Of Excellence, a strategic capability that encompassed Amazon experts across display, search, brand building, and marketplace development.
Mark launched Podean after identifying an opportunity to assist both endemic and non-endemic clients to leverage the entire Amazon ecosystem and go beyond basic performance advertising tactics.