Welcome to the Amazon for CMOs PowWow with Kiri Masters and Mark Power! In this episode we talked with John Denny, VP eCommerce & Digital Marketing at CAVU Venture Partners.
John has been involved in advertising marketing for 30 years. He started at Chiat/Day agency, which was responsible for building brands like Apple and Nike. It was all about building brands with purpose. In 2013 he started working at Bai, where he led the strategy and team that built the brand on Amazon from a niche product to the #1 selling beverage on the platform. Currently, he is leading the eCommerce & Digital Marketing practice at CAVU.
John is talking about his experiences in advertising marketing, power of the brand and how it creates a movement, advertising technology, difficulties brands have to face when they underestimate Amazon as a sales channel.
Tune in and find out more about brand building from John Denny.
“Ultimately, to win on Amazon you’ve gotta have a cohesive person who owns it and sees it across multiple disciplines.” - John Denny
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