Amazon has become a top imperative for most companies and many brands are late to the party, scrambling to form sustainable long term strategies for success.
Amazon is highly complex and ever-expanding and proving difficult for CMOs & other execs to navigate. It’s no longer just an online retail marketplace, it is also a formidable marketing platform and its growing set of properties, content, and innovations are becoming embedded across modern culture and society.
This book will help C-level executives and others who interface and collaborate with marketing departments to understand how Amazon is changing not only how products are distributed to customers, but Amazon’s many new marketing functions.
Trends in Amazon’s paid search platform, SEO, organic content potential, media opportunities, and operational requirements have pushed marketing to adopt data-driven approaches that would make a C-level executive’s head swim.
Amazon increasingly overlaps with business functions that were previously handled as separate and distinct like sales, fulfillment, finance, customer service, and technology.
These changes in the status quo require CMOs to better understand how Amazon works from the inside out, and how Amazon can help them achieve their objectives.

This book delivers insights based on the hard-won experience of the Authors as well as the voice of the industry.

The Amazon for CMOs PowWoW Podcast